As reported in the Credit Union Times, several credit union organizations have recently undertaken the arduous process of self-analysis, resulting in name changes that better reflect their mission and brand. Such a move is not uncommon in marketing and it reflects leadership, self-awareness, and innovation.
So, kudos to Inspirus CU (formerly School Employees CU), Thinkwise CU (formerly San Bernardino School Employees FCU), Vibrant CU (formerly DHCU Community CU), and Extensia Financial (formerly CU Business Partners).
Like Credit Union Network for Financial Literacy (CUNFL), your name is indicative of your mission. We understand and appreciate the need for clear branding. That is why we’ve entered into an exclusive agreement with Berenstain Enterprises, Inc. to develop The Berenstain Bears Financial Literacy Program, a youth education and marketing strategy available only to credit unions. This program and it’s signature publication “The Berenstain Bears Visit the Credit Union” is attracting attention nationwide.
Contact us to learn how you can begin educating and branding with the lovable Berenstain Bears!