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Archive for Month: December 2017

The End of Banking at Credit Unions?

Since their inception, I suspect, credit unions have been trying to come up with a clever word to replace the noun, verb, and adjective that so succinctly describes financial institutions and the transfer of money within and between them. I’m referring of course to the B word. It’s a word […]

To What Do You Attach Your Brand?

Mission Statement… Positioning Statement… Tag Line… Core Values… These branding efforts emanate from within an organization and form the foundation of the organization’s public image. Successful branding is an outward reflection of the internal messaging and vice versa. Imagine how disingenuous an organization would appear if outwardly it attached its […]