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CUs Embrace The Berenstain Bears

Credit Unions of all sizes appreciate the benefits of sound branding. In a recent message, a board member from one of the country’s largest credit unions said:

I have reviewed your website and felt compelled to tell you how much I appreciate the vision of your company! Thank you for this new product which I believe will enhance the financial education for so many children and families in our communities and around the world.

Program logo pins on USA mapThe Berenstain Bears Financial Literacy Program is expanding across the United States. The lovable characters can be found at Franklin Mint Federal Credit Union in the Philadelphia, PA region, Synergy Federal Credit Union in the San Antonio, TX area, O Bee Credit Union in the Olympia, WA region, and soon at Pima Federal Credit Union, the latest first adopter, operating out of Tucson, AZ.

Educators find the program to be a valuable tool in enhancing financial literacy. Marketing experts say the emotional connection is second to none.

Because The Berenstain Bears franchise spans decades, this youth education and marketing suite appeals to young children, their parents, and grandparents.

It’s just another example of how credit unions are leading the FI industry.

Contact us to learn how your credit union can brand with The Berenstain Bears to teach young children the sound money management concept Save, Share, Spend, Earn and connect with your community.