The Berenstain Bears Financial Literacy Program is a Youth Marketing and
Education Program designed exclusively for Credit Unions!
- Licensing of internationally renowned The Berenstain Bears characters and images for use in promoting financial literacy and savings. Save, Share, Spend, Earn
- The Berenstain Bears Cub Account- Branded Youth Savings Account
- Ability for your young members to join the Cub Club
- Customized Berenstain Bears Graphics
- Lesson Plans
- Customizable Educational Activities
- Ability to Purchase Berenstain Books in The Berenstain Bears Credit Union Financial Literacy Series
- The Berenstain Bears Visit the Credit Union
- The Berenstain Bears and The Trouble with Money (credit union version)
- Coin Counter Designs
- Themed Campaign Material
- Ability to Purchase Authentic Berenstain Bears Costumes
Mike Berenstain discusses the value of the Program.
The Berenstain Bears have been entertaining and helping children learn for over 55 years. The warm and trusting bears connect with children, their parents, and their grandparents. The immediate connection engages your members and brings attention to financial education. Our program can be easily implemented at any credit union.
- Easy to use. Launch the program with our turnkey, ready-to-use suite of educational and marketing materials.
- ROI. On average credit unions realize a 30% increase in household membership within the first year of offering The Berenstain Bears Financial Literacy Program.
- High Demand. Your youngest members have a need to learn how to save, share, spend, earn at an early age. Help them and their families improve their financial wellness.
- Exclusivity. Our exclusive agreement with Berenstain Enterprises, INC. Prohibits all other financial institutions and entities from using The Berenstain Bears in conjunction with financial education.