Author: Rick Durante
Four Unique Ways to Promote Youth Programs
Launching an exclusive youth program spawned a bevy of unique promotional opportunities for PrimeTrust Federal Credit Union. After partnering with The Berenstain Bears Financial Literacy Program and introducing the Cub Account in April 2017, the $156MM credit union saw an immediate increase in youth membership and a plethora of opportunities […]
Trending: Financial Well-being in the Workplace
Undue stress has a negative effect on health and a net-negative effect on the workplace. Certified Employee Benefits Specialist Stephen Miller cited a number of studies around the effects of financial stress on the workplace in his 2016 SHRM report “Employees’ Financial Issues Affect Their Job Performance.” When employees are […]
Coin Counters: A Tool To Teach Children Sound Money Management
Coin Counters are an integral part of a credit union’s youth program. They provide children with a goal to save money and a memorable experience when the coins are dropped into the machine, sorted, and deposited. Even very young children understand the concept of saving money and watching it grow! Coin […]
Credit Unions Make a Difference
by Chloe Niu, Wharton Student & FMFCU Intern Credit unions and banks have coexisted for a long time, each offering financial services to serve their respective members and customers. Recent directives for credit unions, however, have raised the age-old question of where distinction between credit unions and banks exists. The […]
When Families Talk Openly About Money, It Pays
Chloe Niu, Wharton Student & FMFCU Intern Saving, spending, sharing, and earning are four simple words essential to greater objectives like success and independence. According to KeyBank, 76% of college students wish they had more help to prepare for their financial futures. Unfortunately, by the time students complete their academic […]
The Credit Union Difference
Imagine setting out to do something good in your community and the service you provide is so valuable that the demand for it rapidly increases to the point you’re nearly overwhelmed. Demand for services is good, right? But what if the service you’re offering is free? In the credit union […]
Three Reasons Why Trade Shows are Worth the Expense
Trade shows are expensive. Plain and simple. They can devour the lion’s share of your marketing budget. Nevertheless, trade shows should be part of your marketing plan if a significant portion of attendees comprise your target audience, you are interested in building relationships, or your product or service is typically […]
Why Aren’t More Small CUs Involved in Loan Participation?
Your credit union’s asset size might preclude you from investing through broker/dealers but it doesn’t preclude you from loan growth or generating interest income in the lucrative real estate loan market. So, why aren’t small credit unions taking advantage of loan participations en masse to accomplish this goal? “Many credit […]
Surefire Method for Mitigating the Effects of Identity Theft
“This is a reminder to take inventory of what’s in our wallets,” my colleague said after he and I learned about a potential identity crisis. Note: Only the name of the subject in this scenario has been changed to protect the innocent. It was around lunchtime when my friend, Sarah, […]
The Credit Union Movement—Millennials Get it!
Despite the incredible growth credit unions have experienced in recent years, the member-owned financial cooperative movement remains on the threshold of major expansion. Increasingly, millennials are choosing credit unions over big banks for a number of reasons. Namely, they get it! We at Credit Union Network for Financial Literacy are regularly […]
