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Tag: Branding

BadCredit Wants You to Establish Good Credit

We are grateful to the editors of BadCredit.org who took an interest in Franklin Mint Federal Credit Union’s efforts to educate young members about the sound money management concept Save, Share, Spend, Earn through a partnership with Berenstain Enterprises and the creation of Bear Country Credit Union, an 1,100 square foot […]

How can we knock your socks off?

There is no shortage of studies and articles pointing to the need to boost financial literacy among U.S. citizens. Pardon any unintended bias, but quick research seems to show that credit unions actively promote and engage in financial education efforts more frequently and to greater degree than most other financial […]

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School Spirit Contest Engages Community

Chichester, Pa. School District’s Hilltop Elementary School has been awarded a special assembly featuring The Berenstain Bears Financial Literacy Program, courtesy of Franklin Mint Federal Credit Union (FMFCU). Each year FMFCU invites schools in its field of membership to participate in an online School Spirit Contest. The school receiving the […]

The ripple effect of education and outreach

It’s no coincidence the annual Partners in Education Celebration takes place in the middle of National Financial Literacy Month, and it’s no surprise that the Philadelphia region’s premier education recognition event is organized by a credit union. Remarkable is the extent to which one credit union’s local efforts extend nationally […]

A Financial Literacy Legacy

John D. Unangst, President & CEO of Franklin Mint Federal Credit Union (FMFCU) and conceptualist of The Berenstain Bears Financial Literacy Program is fondly remembered as a visionary leader. John’s idea to initiate conversation with Berenstain Enterprises was the planted seed that continues to sprout. He knew such an exclusive […]

The End of Banking at Credit Unions?

Since their inception, I suspect, credit unions have been trying to come up with a clever word to replace the noun, verb, and adjective that so succinctly describes financial institutions and the transfer of money within and between them. I’m referring of course to the B word. It’s a word […]

To What Do You Attach Your Brand?

Mission Statement… Positioning Statement… Tag Line… Core Values… These branding efforts emanate from within an organization and form the foundation of the organization’s public image. Successful branding is an outward reflection of the internal messaging and vice versa. Imagine how disingenuous an organization would appear if outwardly it attached its […]

Four Unique Ways to Promote Youth Programs

Launching an exclusive youth program spawned a bevy of unique promotional opportunities for PrimeTrust Federal Credit Union. After partnering with The Berenstain Bears Financial Literacy Program and introducing the Cub Account in April 2017, the $156MM credit union saw an immediate increase in youth membership and a plethora of opportunities […]

Trending: Financial Well-being in the Workplace

Undue stress has a negative effect on health and a net-negative effect on the workplace. Certified Employee Benefits Specialist Stephen Miller cited a number of studies around the effects of financial stress on the workplace in his 2016 SHRM report “Employees’ Financial Issues Affect Their Job Performance.” When employees are […]

Coin Counters: A Tool To Teach Children Sound Money Management

Coin Counters are an integral part of a credit union’s youth program. They provide children with a goal to save money and a memorable experience when the coins are dropped into the machine, sorted, and deposited. Even very young children understand the concept of saving money and watching it grow! Coin […]