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Tag: SEG penetration

How can we knock your socks off?

There is no shortage of studies and articles pointing to the need to boost financial literacy among U.S. citizens. Pardon any unintended bias, but quick research seems to show that credit unions actively promote and engage in financial education efforts more frequently and to greater degree than most other financial […]

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School Spirit Contest Engages Community

Chichester, Pa. School District’s Hilltop Elementary School has been awarded a special assembly featuring The Berenstain Bears Financial Literacy Program, courtesy of Franklin Mint Federal Credit Union (FMFCU). Each year FMFCU invites schools in its field of membership to participate in an online School Spirit Contest. The school receiving the […]

The ripple effect of education and outreach

It’s no coincidence the annual Partners in Education Celebration takes place in the middle of National Financial Literacy Month, and it’s no surprise that the Philadelphia region’s premier education recognition event is organized by a credit union. Remarkable is the extent to which one credit union’s local efforts extend nationally […]

A Financial Literacy Legacy

John D. Unangst, President & CEO of Franklin Mint Federal Credit Union (FMFCU) and conceptualist of The Berenstain Bears Financial Literacy Program is fondly remembered as a visionary leader. John’s idea to initiate conversation with Berenstain Enterprises was the planted seed that continues to sprout. He knew such an exclusive […]

Four Unique Ways to Promote Youth Programs

Launching an exclusive youth program spawned a bevy of unique promotional opportunities for PrimeTrust Federal Credit Union. After partnering with The Berenstain Bears Financial Literacy Program and introducing the Cub Account in April 2017, the $156MM credit union saw an immediate increase in youth membership and a plethora of opportunities […]

Three Reasons Why Trade Shows are Worth the Expense

Trade shows are expensive. Plain and simple. They can devour the lion’s share of your marketing budget. Nevertheless, trade shows should be part of your marketing plan if a significant portion of attendees comprise your target audience, you are interested in building relationships, or your product or service is typically […]

The Credit Union Movement—Millennials Get it!

Despite the incredible growth credit unions have experienced in recent years, the member-owned financial cooperative movement remains on the threshold of major expansion. Increasingly, millennials are choosing credit unions over big banks for a number of reasons. Namely, they get it! We at Credit Union Network for Financial Literacy are regularly […]

The Line on Credit

Believe it or not the line on credit is that in order to accrue it, you have to use it but not to the extent some would think. The debt-averse have a hard time comprehending this theory and the often bandied about notion that credit cards are a necessary tool […]

Bear Business: Three Essentials for Growing a Community

Make no mistake about it, O Bee Credit Union placed larger-than-life (2-3 times larger) images of The Berenstain Bears in the windows of their Yelm branch to capture the attention of thousands of motorists traversing nearby highways. The Olympia-based financial institution did this to build trust, offer value, and drive […]

Seizing an Opportunity to Serve

Opportunity is missed by most people because it is dressed in overalls and looks like work.  –Thomas Edison Recognizing and seizing opportunities to serve is the first step in Servant Leadership—a popular topic in any business, including the financial industry, and a method as germane to organizations as it is […]